we filipinos are very familiar with the phrase “coca-cola body” and how in the 70′s and 80′s it was a rather hip compliment, if not sometimes tacky and all too fresh, for shapely female physiques. little did we know then that the real coca-cola body, that is, the contoured bottle that has quite become an icon itself, would be clothed by some of the most illustrious names in fashion.
this year, it’s karl lagerfeld (once again). we know how he lost 90 pounds on a strict diet of stewed veggies and diet coke (which he says he drinks in a crystal goblet. wouldn’t be surprised if this is indeed true). or how he is often photographed with diet coke in his hand. we also know how this has become a hydration staple for many models. the drink now probably occupies its own food group in the fashion world.
models coco rocha, jeneil williams, heidi mount for karl lagerfeld’s limited edition diet coke designer bottles
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