ah yes, the fragrance department. i must say my favorite part of department stores, but for the hard-selling. pushy salespersons aside, i love hanging around fragrance counters, testing new smells until i give rise to a veritable mount everest of tester strips in my bag. scents will never lose their fascination for me.

scents are such amazing things. some can get you refreshed and make you relax. some can energize and even seduce. so what are so many women still doing waiting for special occasions to wear fragrance? any day is a perfect day to smell good!

but how to shop for scents? if you are one of the many customers who can’t seem to decide on any particular fragrance until the assistant is fossilized, here are a few guidelines i learned on how to enhance your skills in choosing perfume:

1. determine your signature scent

choose according to your personality: are you active and athletic? are you sweet and sassy? are you feminine and romantic? are you alluring and sultry? are you daring and adventurous? choose according to occasion: is it for daily wear? for weekend getaways? for formal date nights?

fragrances are divided into four groups: fresh (clean with citrus and green characteristics), floral (very feminine featuring, as the name suggests, flowers like jasmine, iris, etc.), oriental (exotic like spice and amber) and woody (warm featuring aromatic scents like cinnamon and patchouli and, of course, woodsy smells like cedar and pine).

so if you are the romantic type, most likely you’d be drawn to floral. if you are seductive, try oriental. if you like comfortable smells, then perhaps woody. if you are laid-back, go for fresh.

2. take your time testing

one thing i notice about shoppers is they feel so harried and intimidated when a gang of salespersons flock around them armed with testers that they just sniff quickly from bottles, turn then go. so here’s one of my most important tips: don’t be intimidated. countless times have i told them that i would like to shop in peace and this has worked without a hitch so far. you see, to appreciate scents, you need to test them, not just take a whiff from the bottle, so do linger around the counter as long as you can.

what i usually do is test as much as my nose and the coffee beans can handle on testing strips. then i narrow them down to three or four scents to apply on my skin (aside from the wrists, you can also use the insides of your elbows so the fragrances don’t mix). and i don’t buy on the spot. i go around the department store or even go home without locking down on a choice. this way, i can find out which one smells best after a few hours on my skin and even sniff out which one lasts the longest. once i have decided on one, i go back for the bottle. because i take time, fragrances have never caused me buyer’s remorse, ever.

3. select your formula and quantity

you also have to consider the intensity and the duration with which you mean to wear your perfume. are you the type who spritzes frequently throughout the day? do you need one that will last the entire evening for a party? here are the concentrations from highest to lowest: parfum, eau de parfum, eau de toilette, eau de cologne. there’s also solid perfume, one that is solidified in beeswax.

then determine how often you intend to wear it as this will help you decide how big a bottle you ought to get. fragrance, once opened, will normally last up to 18 months stored in a cool, dry place away from direct sunlight.

4. don’t be afraid to experiment

try to look beyond the endorsements and that cute little bottle (honestly though, i am a sucker for attractive packaging). don’t limit yourself to mainstream brands. there are a lot of fantastic niche brands you would miss if you don’t dare yourself to step out of your comfort zone.

as for me, here are my favorite scents (and their ads that i love!):

chloe eau de parfum

marc jacobs daisy

marc jacobs lola

lacoste pour femme

lacoste inspiration

estee lauder pleasures

images from chandlerburr, impactlab, sophie’s realm, perfume 100.