je ne sais quoi, literally “i don’t know what”. it refers to that abstract quality in a person that makes her attractive or makes her stand out from a crowd. it’s that elusive “it” factor, that certain “something” we often refer to when we know one looks distinctively stylish yet we can’t come up with words to describe why it is such.

in simpler and local terms: may dating. how many times have you encountered a lady who looks so beautifully individual in her manner of dressing and demeanor that you turn your head to look at her in awe but can’t find the adjectives to describe why you like her look? that’s may dating. that’s je ne sais quoi.

and this is where the fun begins. french fashion retailer promod challenged bloggers to come up with five different looks that embody that intangible quality better known as je ne sais quoi. for this rare stylista-for-a-day opportunity, jill of kikay exchange was gracious enough to invite me as her partner.

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